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Video is The Number One (#1) Type of Content that people consume online. By a long shot. And it just keeps getting more popular. Everything from Shoes to Businesses, from Apples to Zebras, is covered in video, whether it’s in Albuquerque or Zimbabwe. And that’s because people looking for more product info or more details about a service, turn to video sites to discover (awareness) watch tutorial videos or explainer videos (Interest), look for contextually relevant examples upon which to judge if the product or service is right for them (Decision), or important update videos or special offers or instructions to follow (Action).